Imagine a scenario where you have an established business called "ACME Cat Collars". For ten years you have been selling your cat collars all over the world with no problem. You've used plain packaging and generic invoicing because "you don't see the point in spending extra on prettying things up". Now imagine that another company "ACME Pet Collars" arrived on the scene and started selling a low quality product... suddenly word gets out that the "ACME Collars" are not as good anymore and so you lose business. Your product hasn't changed but your image and everything you have achieved has, yet you have not changed a thing.
Now imagine that you had a strong brand presence. Your products was packaged with your brand logo and colours, your collateral marketing material was all branded in the same way, your customer service reflected your brand philosophy and was recognised by the brand image, all your advertising kept a constant visual branding on it, and you had established a recognisable brand for your customers.... ACME Pet Collars wouldn't stand a chance... your customers would know that their product couldn't be yours AND they would stand up for your company and product, thus protecting your brand image.
How is the health of your Brand? Before you can appreciate the importance and power of your brand you must do a health check.
Ask us about our simple Brand Health Check.
Once you have established the ground work for your brand you will need to make sure that everyone else works to establish your brand.
Your logo may be sent all over the place to create banners, websites, advertisements, promotional products etc. If the receiver also has instructions on how to use your logo and brand then the chances of your logo failing to "work" within your brand structure are diminished greatly.
Your existing collateral may all need to be updated to your new brand... CrewMark can manage all your brand requirements.
Contact us for more information.