Brand Development

Your Brand is a lot more than just your visual identity, it is one of your companies greatest assets, whether you know it or not.


Your Brand is a lot more than just your visual identity, it is the reflection of your whole business, from the team in the office to the customers purchasing your products and/or services. It represents your philosophies, your ethics, your ideals and your commitment.

Why is the Brand so important?

Imagine a scenario where you have an established business called "ACME Cat Collars". For ten years you have been selling your cat collars all over the world with no problem. You've used plain packaging and generic invoicing because "you don't see the point in spending extra on prettying things up". Now imagine that another company "ACME Pet Collars" arrived on the scene and started selling a low quality product... suddenly word gets out that the "ACME Collars" are not as good anymore and so you lose business. Your product hasn't changed but your image and everything you have achieved has, yet you have not changed a thing.

Now imagine that you had a strong brand presence. Your products was packaged with your brand logo and colours, your collateral marketing material was all branded in the same way, your customer service reflected your brand philosophy and was recognised by the brand image, all your advertising kept a constant visual branding on it, and you had established a recognisable brand for your customers.... ACME Pet Collars wouldn't stand a chance... your customers would know that their product couldn't be yours AND they would stand up for your company and product, thus protecting your brand image.

Brand Audit

How is the health of your Brand? Before you can appreciate the importance and power of your brand you must do a health check.

Ask us about our simple Brand Health Check.

Brand Management

Once you have established the ground work for your brand you will need to make sure that everyone else works to establish your brand.

Your logo may be sent all over the place to create banners, websites, advertisements, promotional products etc. If the receiver also has instructions on how to use your logo and brand then the chances of your logo failing to "work" within your brand structure are diminished greatly.

Your existing collateral may all need to be updated to your new brand... CrewMark can manage all your brand requirements.

Contact us for more information.

Brand Development

Wikipedia Definition

A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality.The brand, and "branding" and brand equity have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".